2024.11.14MedicalNote, Inc. and Medical Intelligence Holdings Inc. strengthen alliances in disease awareness, rolling out comprehensive marketing support with a focus on patient journeys.

We are delighted to announce that Medical Intelligence Holdings Inc., the parent company of Interscience Co., Ltd. (Head office: Chuo-ku, Osaka; CEO : Takeshi Matsuoka, hereinafter ‘MIHD’), and MedicalNote, Inc. (Minato-ku, Tokyo; Representative Director and CEO: Yuma Umeda, Representative Director: Sho Inoue , hereinafter ‘MedicalNote’) are strengthening the partnership in disease awareness for patients with the aim of realizing comprehensive marketing support for pharma clients.

Context and objectives of the alliance

MIHD is a group company with its core business as an advertising agency specializing in therapeutic pharmaceuticals. Its subsidiaries, Medical Review Co., Ltd. and Interscience Co., Ltd. have led the industry for a considerable number of years in working with pharma firms, with a focus on marketing support for healthcare professionals.

Through “Medical Note”, one of the largest patient-oriented media in Japan, MedicalNote delivers reliable medical information based on the latest evidence and clinical experience by specialists. It has also been active in providing marketing support to academic societies as well as pharmaceutical companies based on patient journeys. To date, MedicalNote has worked with 1,064 medical facilities and 33 pharmaceutical and medical device makers to raise disease awareness.

In recent years, numerous pharma players have embraced the concept of patient centricity and the importance of disease awareness for patients in various formats has increased. The MIHD Group, which has strengths in marketing support centered on physicians, and MedicalNote, which provides marketing support based on patient journeys, have reinforced its partnership in disease awareness for patients, enabling pharma firms to offer comprehensive marketing support to both physicians and patients.

About Medical Intelligence Holdings Inc.

We are a group company whose core business is an advertising agency specializing in Rx. Our subsidiary Medical Review Co., Ltd. was founded in 1983 as a publisher of medical books and has been working to disseminate accurate medical information, and now focuses on providing marketing support to pharma clients. As an advertising agency specializing in Rx, Interscience Co., Ltd. has the largest group of medical writers in Japan. Currently, the group has approximately 330 employees on a consolidated basis.

About MedicalNote Inc.

MedicalNote is a corporation with the vision of ‘connecting physicians and patients’ and aims to create a society in which all people do not feel lost in ‘medical care’.
It operates “Medical Note”, a medical information media for the public and patients. With the cooperation of physicians and specialists who continue to be active on the front lines of clinical practice, research and education, it delivers reliable medical information based on the latest evidence and the clinical experience of specialists to a wide audience and has strengths not only in general diseases but also in diseases with significant challenges, such as cancer, especially in the areas of intractable and rare diseases.
Combining the real and digital worlds, we aim to make healthcare more accessible and to create a society in which everyone can choose the most optimal medical treatment.

【Some of the services provided by Medical Note】

With the support of approximately 3,100 physicians and healthcare professionals, our service is one of Japan's largest medical information media for the public and general patients, providing information on diseases and symptoms that tend to be difficult to understand in a careful and easy-to-understand manner. The medical news provided is also linked to Yahoo! Search and Google Search, and is widely used.
（https://medicalnote.co.jp/）

【Press enquiries on this matter should be addressed to】

Medical Intelligence Holdings Inc. PR Contact
E-mail：pr@m-intel.co.jp